WHY CUSTOMER OPINIONS MATTER
“Every interaction, in any form, is branding.”| Seth Godwin
Like social media or not, it’s not going anywhere. If you ignore the fact it’s essential to business, you will lose out on money, valuable connections, opportunities for collaboration, and let’s be honest, it can be fun. Depending on the user’s favorite platform, social media has become a new standard in people checking out your brand and product, especially with online shopping being more critical than ever before. Your reputation can either thrive and flourish or get lost in the internet’s endless amount of data; it’s your choice. If you arm yourself with the right tools, information, and a bit of ingenuity, you’ll be sure to kill it.
Online marketing and social media profiles have become the choice for most businesses as it’s more cost-effective, user-friendly, personalized, and attracts all demographics. By harnessing the power of customer reviews’, you can improve their experience, attract new customers, and beat the competition. It’s the new era of digital word of mouth, and if you take it seriously, you’ll benefit yourself and your business long term.
Once upon a time, in 2004, Facebook founder Mark Zuckerberg was just a geek at Harvard with an idea with his college buddies, who each invested only $1,000 in the technology. The platform has changed the face of the world with generational terms such as “likes,” “followers,” “feed,” and “fake news.” Facebook is now the most popular social media app globally, and it is continually growing in numbers. Last year over 3.14 billion users were active on Facebook, which is mind-blowing. Unlike other social networks, Facebook focuses more on the concept of shared communities, groups and its power seems to be unstoppable.
The Future Is Upon Us
No one can deny that technology, like smartphones, smart home devices, wireless headphones, laptops, robot vacuums, PDAs, and LCD TVs, has already invaded most people’s houses. As vital as these gadgets may be nowadays, it’s crucial to choose the perfect device that suits your personal needs and budget. This is where technology and gadget reviews come in. Reviews provide users with more information on the latest trends in the market and help them decide whether they’re worth the money. Since these reviews can give you the full details of different products, you can get a better idea of the gadget in question, others’ opinions, and then compare it with other products before deciding which one to go for.
Reviews Equal Money
Customer reviews have genuinely changed the game when it comes to the online marketplace. Many make purchases and choose companies based on the reviews they read online. It’s imperative to build confidence and trust in your brand and give your business credibility. Part of doing this is making sure you have as many reviews as possible. A 2020 study showed customer reviews are vital to the point that 92.4% of consumers use them to guide their purchasing decisions.
Facebook is a great platform to ask for reviews on because almost everyone has an account already active, so the simple request takes minimal effort. Another plus is that when someone writes you a review, it’s then shared with their friends, which means free exposure for you. There is an excellent opportunity to start selling to new customers with the help of the existing ones.
Business Facebook pages have become essential for providing both you and the consumer with helpful features and are used by over 90 million businesses. According to Facebook’s VP of Local, Alex Himel, “Over 1.6 billion people around the world are connected to a small business on Facebook.” A recent update from Facebook is the further development of the recommendations feature that is an evolved version of the Facebook reviews system. This newer element of the system is that the recommendations option is integrated within the reviews. It offers cool new features like allowing customers to tag your business and post photos about you.
Harness The Power
Put those brain cells to work and get cracking on your goals. With a bit of creativity, you can turn your satisfied customers into your free spokespeople. A few tips to get more reviews includes sending an email or text with a link, on your website embed a review us on Facebook button, or create a Facebook ad to boost sales. Taking charge and evolving your brand’s online presence for the better involves generating and interacting with online reviews. While you’d probably rather be gaming, eating junk food, sleeping, or coming up with a new invention, take advantage of the tools you have and stand out. Your wallet and future will thank you for it.
Original guest blog posted at https://www.geekextreme.com/business/why-facebook-opinions-actually-matter-30486/