“To all the girls that think you’re fat because you’re not a size zero, you’re the beautiful one, its society who’s ugly.”|Marilyn Monroe.

One of the things 2020 has taught us, is that life is too short to not love who you are. This pandemic became a humbling reminder that at the end of each day sometimes the small things we sweat are not what truly makes us happy. With fewer social occasions, working from home, big life changes for everyone, things are being put into perspective. Every day we need to be accepting of our bodies, embrace our curves, and remember size does not define who we are.

An Era Of Change

Next Chapter Sizing

It isn’t just the general public that is speaking out for change, but fashion merchandisers, beauty editors, buyers, influencers, bloggers, and even models are speaking up for change and inclusion. Just in the past few years, plus-size models like Ashley Graham have become more popular and become this generation’s voice for body acceptance. Game-changer singer and activist Lizzo is a true definition of unapologetically owning her body and encouraging others to do the same.

Deeply rooted stigmas in the fashion industry, designers ignore requests to offer certain sizes. There are manufacturing complications in progressing from size 2 to 12, but larger sizes much of the time require a separate pattern to account for different proportions, raising the production cost. Recently there have been updates to mannequins in retail, literally causing retailers to break their mold on what the beauty standard is. It’s an evolving problem that won’t change overnight, but many companies are proving solutions are available.

The Future of Plus Is Now

Life is short and is too precious to be wasted on trying to fit someone else’s mold of beauty. Accept your beautiful curves, embrace your imperfections, and know there is an army of women who are proud to say clothes should fit the woman, not the other way around. Speak up with your voice, as you do for anything that matters, and remember, you are beautiful just the way you are.

Slowly, larger retailers are realizing the value in including more plus sizes, both online and in-store, knowing it’s not only a wise financial investment but also is shown to translate into more respect from consumers as a whole. With over 68% of shoppers being plus-size, the fashion industry is being forced to realize that change is on the horizon. No matter what age, occupation, or any other demographic, women are demanding change. Let’s embrace the next chapter and accept who we are.

Published by Mountain Girl Creative

Mountain Girl Creative Mountain Raised. Globally Inspired. Copywriter | Blogger | Content Creator | Marketing #Create #Feel #Express www.mountaingirlcreative.com (970) 819-3378 MtnGrlCreative@gmail.com

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